In Milan, from April 2009, they also have a space all of the visions of matter Rezina ®, amalgam of sand, lava, quartz, pigments and contemporary rooms, walls and floors.
During the ® MILAN INTERNATIONAL FURNITURE Rezina it opens its new showroom at the premises of the central Via Brera, 7 in the historic Arts District, just steps from the Pinacoteca Ambrosiana.
A pilot project aimed at private individuals, designers and installers. In addition to retailers who wish to become partners and open more showrooms in turn Rezina ®.
The space of 70 sqm. is proposed as a laboratory-play material. The protagonist is the resin in all its expressions.
A new exhibition concept devised by UDA, through every element calls to interact with the textures and colors. Involving a stimulus for imagination and creativity.
Totally new display. On the walls, big medium density fiber panels driven by vertical cuts where, as in a free play of joints, are added to samples of resin. With the ability to create different compositions.
Here are concentrated the most innovative and unique as the resin with lava dust, sand or salt Moroccan.
At the center, also in medium density fiber, a table with an essential, but very functional. The profiles show the different layers of obliquely matter and let you play with the different perspectives, hiding from view a large rack that collects the full sample Rezina ®.
The immediacy and simplicity of the space are highlighted by graphic images evocative of the imaginary child: a circus tent, a skyscraper, an elephant and a factory chimney with lots of steaming.
All the more neutral as possible, to bring out the density, richness, light and colors of the resins.
Because these coatings are just like clothes. To put on, remove, overlay at will. And combine in different colors. Thus, in the middle of space, on a support bar, hang a series of shapes paperboard in the shape of T-shirts in one, only, color, reflected in the countless nuances that Rezina ® can offer.
The new space Rezina ® stands now as a meeting point between reality similar in design and creativity as well as a reference for those who have the desire to discover the world of the resin in all its manifold expressions.
