In Milan, from April 2009, have their own space too textured visions of Rezina ®, amalgam of sand, lava, quartz, pigments and contemporary rooms, walls and floors.
At the INTERNATIONAL FURNITURE FAIR Rezina ® opens its new showroom in fact, at the premises of the central Via Brera, 7 artists in the historic district just steps from the Pinacoteca Ambrosiana.
A pilot project aimed at individuals, designers and installers. In addition to retailers who wish to become partners and open themselves to other showrooms Rezina ®.
The space of 70 sqm. is proposed as a laboratory novelty material. The protagonist is the resin in all its expressions.
A new exhibition concept devised by UdA, through every single item calls to interact with the textures and colors. Involving a stimulus for imagination and creativity.
Totally new display. On the walls, big panels made of medium density fiber mossi by vertical cuts where, as in a free play of joints, are inserted resin samples. With the possibility of forming different compositions.
Here are concentrated the most innovative and unique, as the resin with lava dust, sand or salt Moroccan.
At the center, also in medium density fiber, a table with an essential, but very functional. Sguinciati profiles show the different layers of matter and let you play with different perspectives, hiding from view a large rack which collects the complete sample of Rezina ®.
The immediacy and simplicity of the space are emphasized by graphic images evocative of the imaginary child: a circus tent, a skyscraper, an elephant and a factory chimney with lots of steaming.
All the more neutral as possible, to bring out the density, richness, light and colors of the resins.
Because these coatings are just like clothes. To place, remove, stack at will. And combining the different colors. Thus, at the center of the space, on a support bar, are hung a series of silhouettes paperboard in the shape of T-shirt in a single, only, color, declined in many shades that Rezina ® can offer.
The new space Rezina ® stands now as a meeting point between reality similar in design and creativity as well as a reference for those who have the desire to discover the world of the resin in all its many forms.
